ABSTRACT
The unprecedented growth of the tourism and hospitality sector globally correlates with the advancement of digital media and technological tools. The dominance of information and communication technology is prevalent at every stage of travelers' decision making process (i.e., from searching for a suitable destination to posting feedback on social media platforms). Not only the travelers' behavior patterns are influenced by technology, but destinations also utilize technology for marketing and enhancing consumers' experience. Nevertheless, the advancement of technology has acted like a double-axed sword for the tourism sector. Frequently, digital media is held accountable for popularising a destination to an extent that it becomes a hub for mass-tourism. Issues like tourismphobia, anti-tourism movements, and touristification etc. are gaining hype through technology and online social platforms. Alternatively, destination managers utilise technological tools to sustain tourism growth and visitor experience for better management. Information and communication technology (ICT) has played a key role in influencing tourists to visit popular destinations that led to the issue of overtourism. Likewise, the incorporation of technology is equally vital in managing the tourists' flow, and subsequently, avoiding crowding and overtourism. The chapter aims to highlight the ambidextrous role of technology in overtourism. The study is conceptual and uses short cases of various popular destinations affected by overtourism and how technology served as an emancipator to combat the unsustainable consumption patterns. The chapter discusses the practical implications of utilising technology to combat issues leading to unsustainability in tourism. It also highlights the emerging role of technology in enhancing visitors' experience in the post-COVID-19 scenario. This study presents a holistic perspective and the relationship between technology and tourism. Several studies have discussed the bright side of technology in the tourism and hospitality sector. However, the darker side is less acknowledged. © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021.
ABSTRACT
The detrimental impact of the COVID-19 on the world has ensued unrest amongst people. The reverberations of the life-threatening virus are conspicuous in all realms of life culminating in physical and psychological disturbance. The fear of loss of life, threatened livelihood and enforced seclusion has resulted in psychological morbidities. The existing literature demonstrates the positive effects of spirituality and religion in the life of someone mentally ailing as an efficient way of coping with problems. Spirituality is believed to provide positive emotions such as hope, courage and perspective to individuals. The current article based on a review of the literature highlights the burgeoning of post-pandemic spiritually-inclined travel to restore the balance of life. It adds to current knowledge on the effect of the pandemic on the human psyche and the mitigating effects of spirituality. The results also allow better marketing, management, and design techniques for the spiritual tourism product by providing knowledge on tourist behaviour post-pandemic. The conclusions from the review aim to evoke governments to accord more attention towards the mental health of individuals and advance programmes to help the distressed. © by the author, licensee University of Lodz – Lodz University Press, Lodz, Poland.
ABSTRACT
The World Health Organisation declared the novel coronavirus disease as a pandemic in March 2020. The outbreak of the novel coronavirus restricted global mobility as cities and countries started to impose complete lockdown to curtail the spread of the deadly virus. The restricted movement of people and transport worldwide resulted in a metamorphosis from overtourism to zero tourism within a short period. This study aims to analyse the effect of COVID-19 on the tourists' perceptions about crowding and how will this transition impact their decision while choosing a destination. In-depth interviews were conducted with tourists, and Nvivo12 plus was used to analyse the data. The study reveals that in the post-COVID-19 phase, tourists will be more sensitised towards crowding, and they would volunteer to avoid crowded places in the short run. Further, maintenance of social distancing norms and sanitised services at destinations will be a pre-requisite in selecting a destination. The study is a pioneer in analysing the changing tourist's behaviour concerning crowding, evolving perceptions of overtourism for the tourists which will aid the stakeholders at the destinations in developing strategies. Inadvertently, the tourists visibly reflected the need for sustainable tourism.